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How to Tell a Product to Your Audience
When you're 250 people, it doesn't scale well to hear the engineers talking about it. They removed 4,000 lines of code and it saved two seconds in a process on a particular page. How does this help salespeople go and sell the products? That's not the same thing as what you want to tell them. What is it do they need to hear to do their job? We are all here doing full time jobs. We are all pushing forward. And how, how do we enable them to do their jobs and get and take away what they need? So what we did was basically impented a very simple framework,. A free step process to say anything that you're going