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3min chapter
The future of performance marketing with Kris Tait from Croud
Think with Google Firestarters
The Evolving Nature of Performance Marketing
This chapter explores the changing dynamics of performance marketing and its potential diminished relevance as strategies evolve. It discusses the shift towards integrated marketing approaches that value brand growth alongside traditional metrics like return on ad spend.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode