The chapter follows the speaker's journey from leaving a high-pressure job to joining Key to Evangelist, where they navigate building business lines, hosting events, and expanding through various platforms. Despite challenges from COVID-19 impacting their business, the speaker creatively manages financial hurdles and pivots to virtual events, emphasizing the importance of honoring commitments to sponsors and attendees.
Robin Switzer joins us on then podcast today. Robin is the founder of KetoCon - Hack Your Health. Robin's backstory is fascinating - having worked the majority of her professional career in corporate at Bank Of America, she found herself deeply unmotivated, facing serious health concerns, and ultimately left her job to start KetoCon. Robin shares her personal voyage from facing health challenges to spearheading one of the most globally recognised inclusive health and wellness events today. Learn how to face and take on adversity, actionable insights into nutrition, and tips to navigate the complexities of the current health and wellness landscape.
Key topics include Robin's favorite learned insights into nutrition and wellness, how to stay on top of your insulin and blood sugar levels, the benefits of fasting, the mental science behind snacking and stopping it, the science behind individuals dietary choices, the origins of KetoCon, marketing strategies for KetoCon, the future of health and wellness events, the importance and impact of collective learning and growth, examples of resilience, tackling and overcoming adversity, and many other topics.
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