Climate Change - Is a Shirt From a Plastic Bottle Really Better Than Cotton?

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John dore, author of the book speed and scale talks about what's required to combat the climate crisis. He says labelling the omissions created by every product and service will shift behavior as will closing the green premium. Most of all, he talks about the lessons of leadership, how impact can come from any and all industries, including big oil. We cannot afford to be distracted bright, shiny objects.

“Go for the megatons.” That’s John Doerr’s recommendation for how we need to combat the existential threat of climate change. Doerr, a venture capitalist and author of the new book Speed and Scale, joins host Bob Safian to discuss our decarbonization efforts, what he calls “the greatest economic opportunity of the next century.” The book quantifies the specific societal needs, in six discrete areas, to achieve a carbon-neutral world. John isn’t arguing that we all need to be vegan ascetics, but rather, the need for collective action – and the critical role that business plays in advancing that movement.

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