Is a Subscription Model Right for Your Business?
HBR On Strategy
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Introduction
This episode originally aired on HBR IdeaCast in July 2020. We bring you a conversation with an expert on the business of subscriptions, Robbie Kelman Baxter. She argues that subscriptions aren't just for magazines and Netflix or podcasts. They can help all kinds of companies earn consistent revenue and improve customer loyalty.
Transcript
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