Early Stages of Building and Selling a Product

When you found a startup, you’re the first salesperson. Surprise! But eventually, if things go right, you’ll grow the company to a point where you need to shift from founder selling to scaling a global sales team.

Host Mark Roberge is joined by Jonathan Anguelov, (Co-Founder, Aircall) to discuss this evolving role of founders. In this episode learn more about:

• The early sales responsibilities of founders
• How to apply adaptive learning and experimentation in your outreach
• Selling on value v. selling the product
• The importance of reviewing sales calls together as a company

The Science of Scaling is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network in collaboration with HubSpot For Startups // Produced by Matthew Brown.