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#164 CEO & Co-Founder Duolingo, Luis von Ahn: "The Pitch Was Never Pittsburgh"

Grit

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Evolution of Duolingo's Marketing Strategy

This chapter discusses the evolution of Duolingo's marketing strategy over time, from primarily focusing on PR to incorporating performance marketing. They highlight the success of a recent marketing campaign, where they partnered with a popular TV personality for an April Fools commercial that went viral. The chapter also touches on their current marketing efforts, which mainly consist of social media, earned media, and influencer marketing in specific countries.

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