Invocas - What's Next?

Kane: Invocas primarily serve digital marketing teams and sales teams in industries where people research online but then want to have a consultative conversation with somebody. He says they help bridge that gap of what they move from the digital world to the human interaction world. The second wave of the company was really on how do we understand those human-to-human conversations, he adds. Kane: For me it was an opportunity of how do you take this technology at a time when the whole industry is evolving? And so I joined right in the early stages of phase two as marketers were saying hey we don't really understand what's going on in the contact center but these new technologies can help us