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The Hawthorn Effect
Hathoni says he didn't know what a hawthorn effect was till just a few years ot. It comes from an asho, this electrical company, where people tried to figure out what level of lighting patient people were more likely to work at. Hathoni: If employees know that they're just being watched, they work harder. And that's why it's so important to have a placibo arm whenever you do a study,. because you want tou make sure that it's not just the act of being in the study and being watched that’s causing the person to have a beneficial effect or a negative effect."