2Bobs—with David C. Baker and Blair Enns cover image

The Agency Gatekeeper

2Bobs—with David C. Baker and Blair Enns

00:00

Should You Make Your Qualifying Criteria Public?

David Baker: Some firms have a page on the website that basically says the criteria you need to meet as a client. But most of the time that's not true, right? Should these be public? David and Blair: We think it's a case by case basis where you would consider making at least some, if not all, of your qualifying criteriaPublic is when you are in a situation where you are spending too much time qualifying and qualifying out bad fits.

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