Will Knows an Opportunity When He Sees It

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When Apple needed a new song to help launch their brand new product, the iTunes store, Will saw a big opportunity he could leverage into something with epic potential. When they came to us and said, hey, they want to use a black IP song for the commercial, my first instinct was how much are we getting paid? Because Dr. Pepper paid me a whole lot of money. They were like, you're not getting paid any money. So they said, they'll give you some Apple computers and laptops. And at this point, Will has been in the room enough to know he had to get leverage early on. He started angling for his percentage. This was a curveball for

What can entrepreneurs learn from a genre-crossing, multi-platinum musician? How to take a big opportunity — and leverage it into something epic. From his earliest days as a founding member of the Black Eyed Peas, will.i.am learned from mentors how to not only identify big opportunities but compound them. From the Super Bowl to the first iTunes commercial; from the founding of Beats and his tech company i.am+ to a song beamed back from Mars, his ability to bring stakeholders together to leverage partnerships and compound possibilities will inspire founders at any stage of scale. Cameo appearance: Jeremy Siegel (urban designer, Bjarke Ingels Group).

Read a transcript of this episode: https://mastersofscale.com/william-make-it-epic/

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