How to Frame a Problem Better

In the article, are you solving the right problems that you wrote in Harvard Business Review? You literally have a diagram that says problem framing on the left and then solution finding with your solution space on the right. How can somebody, coming back to the elevator problem, take that exact structure in the next 24 hours of listening to this and try to frame a problem better? Can you just give us, like now, after having given us several options, a single tool that people can apply immediately?