1: Backstory of Backstory | What's My Story? | Why Should You Care? | Does Storytelling Actually Work in the Investment Biz (Spoiler: Yes, It Does)
Billion Dollar Backstory
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The Psychographics of a Portfolio Manager
When we work with fund managers, what's really interesting is when we ask them to tell their story. I mean, they literally look like they're gonna pass out. They've spent their entire career being told, no one cares about them. And by the way, this is obviously not their language. Portfolio managers are most comfortable with numbers. Their unique ability is investing in markets, not storytelling.
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