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Faris Yakob on Attention - 1. The Attention Economy

The WARC Podcast

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The Monalisa Is the Most Famous Piece of Art

The more famous a piece of art is, the more valuable it seems to become. I think what we're seeing from an nft perspective is actually the art is kind of coming out, and it doesn't really have a huge amount of value attached to it. And then i think what's interesting, as people have kind of bought into this project and they've created that themselves. It's one of the things that i often refer to as a kind of headless brand. So what does that look like when there's no decision maker at the top and everybody's kind of offdoing chaotically their own thing? But combined, something that's really interesting to watch in tirmes

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