502: It's the Way Towards Colour
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Apple's Strategic Missteps in the Automotive Industry
The chapter explores Apple's challenges and missed opportunities in entering the car market, critiquing their idealistic design approach over practical product development. It delves into their decision-making process, from aiming for breakthrough technology to ultimately abandoning the 'Apple Car' project. The discussion highlights the clash between Apple's innovative philosophy and the realities of the evolving automotive industry.
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