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"Leads Are Weak" 5 Ways To Increase Lead Quality | Ep 222
The Game w/ Alex Hormozi
How to Increase Lead Quality
If you go to only the rich zip codes, you're going to have higher quality leads in general. Other people are also marketing those zip codes and they will probably also be more expensive and your volume will be lower. A free offer versus a paid offer or a free amazing giveaway compared to a click here to schedule a sales call is going to create a very different type of prospect. Not all leads are created equal.
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