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Métriques et Valeur des Abonnements sur Strava
Ce chapitre explore les métriques essentielles de la plateforme Strava, telles que le nombre d'utilisateurs actifs et le taux de désabonnement. Il met également en lumière les différences entre les fonctionnalités gratuites et payantes, tout en partageant des stratégies pour valoriser l'engagement des abonnés.
Usually, apps invite us to stay home and do as little as possible.
Meanwhile, Strava’s creators ask us we do the exact opposite:
Get outdoors as often as we can and make big efforts.
Strava started as a simple running app and now offers more than 140 sports activities, welcoming between 1 and 2 million new users every month.
How can we explain such success?
In this episode, my guest is Michael Horvath, the co-founder and CEO of Strava, to answer that.
According to him, he owes his success to 5 principles:
From Harvard to Silicon Valley, Michael Horvath’s life and career could have the appearance of a classic American success story.
That's without counting on his Swedish pragmatic side, without bullshit or business books.
Discover in this episode:
As a bonus, Michael offers a 60-day free trial to Strava's premium service. To benefit from this offer, please visit https://www.strava.com/subscribe/gdiy
TIMELINE :
With Michael, we referred to previous GDIY episodes:
With Michael, we spoke about:
Michael recommends to read:
If you've enjoyed this episode, please leave a comment on our LinkedIn and Instagram posts. You can also tag a friend to share this episode.
Enjoying the music theme? I owe it to Morgan Prudhomme. You can contact him here: https://studio-module.com.
Interested in sponsoring Génération Do It Yourself or in building a partnership? Please contact my label Orso Media via this form.
You can follow Michael Horvath on LinkedIn and Strava.
Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.
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