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Tobi Lutke: A Startup Founder Arming The Rebels Against Amazon
Pattern Breakers
What Makes You Start a Start Up?
Start-ups get started for aesthetic reasons, not to solve a big pain. Most companies are investigations into curiosity themselves. Company's end up being as fll as they could be, partly because the founders are constantly asked to translate an infinite journey that they are on into quantifiable, finite games.
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