This chapter explores the success and challenges of stadium sponsorship as a marketing strategy, including examples of companies that excel at targeting specific sports and activities. It also discusses the value of big tech companies' deals with pro sports franchises for streaming, as well as Live Nation's strong presence in the live event space.
NFL Football is back this week, should you be keeping an eye on the companies plastered on the side of stadiums?
(00:41) Ricky Mulvey and Dylan Lewis discuss:
- Why stadium sponsors generally don’t outperform their peers or the market.
- When major sponsorships do and don’t make sense as part of a marketing budget.
- Monster Energy’s brilliance in focusing on extreme sports.
Companies discussed: F, PG, PAYC, MNST, ALGT, LUMN, MET, SOFI, AAPL, GOOG, GOOGL
Host: Dylan Lewis
Guests: Ricky Mulvey
Engineers: Tim Sparks
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