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The Power of Rhetoric
I don't think we can look at the record of probably any of the major political parties and say that they haven't used rather devious rhetoric, which are not based in reason. In particular, I'll give you the one example: Miliband was doing quite well when he threw out Tory HQ under Linton Crosby. And there is some evidence they worked a bit, right? Now, they didn't work because the electorate is so stupid that everyone believed it. It worked because enough people were, you know, the seeds of doubt were sown. Those things were put in that it affected them. But all you need to do is to fall enough of the people, enough of the time