4min chapter

Negotiate Anything cover image

The Magic of Similarity: Building Trust for Successful Negotiations with Alison Fragale

Negotiate Anything

CHAPTER

The Swiss Army Knife of Relationship Management

The guest speaker, a business school professor and negotiation expert, introduces herself and discusses how negotiation can be used as a tool for relationship management. They explain that negotiation is not limited to formal negotiations, but can also be applied to everyday interactions, using the analogy of a Swiss Army Knife to illustrate its versatility.

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