20min chapter

My First Million cover image

Newsletter Schemes, Copywriting Scams and Chaotic Singles

My First Million

CHAPTER

Copywriter Scam and the Influence of Media

This chapter discusses the story of a copywriter scam based on a famous ad from the 1960s, as well as the influence of movies and TV shows on people's behavior. It explores the cleverness involved in such scams and the fascination they generate. The speakers also talk about humorous copywriting examples and the concept of a swipe file.

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