8min chapter

The Marketing Millennials cover image

320 - Creating a Market Category with Kari Hanson, CMO at Robin

The Marketing Millennials

CHAPTER

Sustaining Momentum in Market Creation

This chapter discusses strategies for maintaining momentum in new market categories through innovation and storytelling. It emphasizes the parallels between political campaigns and marketing, highlighting the need for impactful narratives and effective communication to build lasting market leadership.

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