Building With Buyers: Startup Marketing and Growth Fueled By Customers cover image

209 - The Blog Isn't King Anymore And Why You Need An Owned Media Portfolio (Ian Faison, Founder of Caspian Studios)

Building With Buyers: Startup Marketing and Growth Fueled By Customers

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Adapting Content Marketing Strategies

This chapter explores the shifting landscape of content marketing, moving away from traditional keyword-driven practices towards a more community-centric approach. The speakers discuss the importance of co-creation with audiences through diverse media formats, such as podcasts and social media, to enhance engagement and relevancy. They emphasize treating marketing as an integrated investment portfolio to align strategies with contemporary consumer behaviors and preferences.

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