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24min chapter
40 Years of Influence Joe Polish’s Special Interview with Dr. Robert Cialdini - I Love Marketing Episode #468
I Love Marketing
The Art and Science of Influence and Persuasion
In this chapter, Joe Polish interviews Dr. Robert Cialdini about the enduring impact of his book 'Influence' and their shared commitment to ethical influence practices. The discussion covers various topics such as the importance of credibility in marketing, modern-day influence dynamics, the altruistic nature of true influencers like Warren Buffett, and strategies to connect and influence others genuinely. The chapter also provides insights on overcoming fear, experimenting with different connection approaches, and protecting against unethical manipulation.
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