
How To Never Lose A Negotiation With Chris Voss
Erika Taught Me
00:00
Negotiation - The Male Aggressor Who Looked Like He Got the Deal
"The male aggressor who looked like he got the deal in the moment created so much friction that the implementation of the deal was an ugly train wreck," she says. "People put themselves out of business by being aggressive because even if you get your deal, all the people that you dealt with are so wounded by it that they won't fight you again."
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