The Tension Between Environmentalism and Taste Preference in Buying Coffee

I'm at the halfway mark of this trip and I officially ran out of coffee.

I mentioned before that a significant portion of my carry-on space was dedicated to roasted coffee. Bringing coffee from home would mean that towards the end I was drinking coffee that was about 2 months old. Generally, I don’t like to drink coffee that is over 2 months old. I don’t like stale coffee but what I’ve found is that many of us drink stale coffee. Maybe not on purpose but if you’re not actively paying attention to your coffee, I can assure you—you’re drinking stale coffee. 

And then we train ourselves to like it! 

As I mentioned in a previous episode, we prefer what is familiar. If we constantly drink stale coffee, we tend to prefer that profile. We think stale is normal. Freshness is elusive.

Join me as I talk about freshness, staleness and buying coffee from producing countries.