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The Origins of iRate
iRATE was formed out of a pivot from the Sequoia backstartup. The original idea was point of sale reviews on an iPad. We came up with attaching employee incentives to customer engagement rates.
This Week in Startups is presented by:
LinkedIn Marketing. To redeem a $100 LinkedIn ad credit and launch your first campaign, go to linkedin.com/thisweekinstartups.
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Today’s show:
First, EyeRate CEO Ray Weisberg joins Jason to break down his startup’s business model (4:55), category creation and framing (13:32), how they plan on scaling from $10M to $100M (22:51), and more. Then, Steve Jurvetson gives a presentation on discovering and identifying disruptive new technologies. (36:34)
Steve’s talk was recorded live at LAUNCH Angel Summit.
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Follow EyeRate: https://twitter.com/EyeRateBusiness
Follow Steve: https://twitter.com/FutureJurvetson
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Time stamps:
(0:00) Great founders sometimes means very little contact!
(1:42) Jason explains LAUNCH’s investment strategy and ownership targets
(4:55) EyeRate CEO Ray Weisberg breaks down EyeRate’s early pivot, how they help real-world businesses increase customer engagement, and how the business is scaling
(12:10) LinkedIn Marketing - Get a $100 LinkedIn ad credit at https://linkedin.com/thisweekinstartups
(13:32) Lessons learned from scaling from $0 to nearly $10M in revenue, “category creation,” and framing
(21:19) Veed - Sign up and engage your audience on any platform at https://www.veed.io
(22:51) Thoughts on scaling from $10M to $100M, understanding market pull, content marketing ideas, hiring C-suite “bar raisers,” write-first culture
(35:52) Fin - Try Fin, Intercom's new AI customer support chatbot, at https://intercom.com/fin
(36:34) Steve Jurvetson gives a talk on finding and investing in disruptive technologies
(1:00:37) Steve takes a couple of questions from Jason and the audience
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Read LAUNCH Fund 4 Deal Memo: https://www.launch.co/four
Apply for Funding: https://www.launch.co/apply
Buy ANGEL: https://www.angelthebook.com
Great recent interviews: Steve Huffman, Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland, PrayingForExits, Jenny Lefcourt
Check out Jason’s suite of newsletters: https://substack.com/@calacanis
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Follow Jason:
Twitter: https://twitter.com/jason
Instagram: https://www.instagram.com/jason
LinkedIn: https://www.linkedin.com/in/jasoncalacanis
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Follow TWiST:
Substack: https://twistartups.substack.com
Twitter: https://twitter.com/TWiStartups
YouTube: https://www.youtube.com/thisweekin
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Subscribe to the Founder University Podcast: https://www.founder.university/podcast
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