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TikTok planning to build US fulfillment centers + Liquid Death CEO Mike Cessario | E1584
This Week in Startups
Building a Brand
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We did like last year, we did almost $3 million just in t-shirts and hooded sweatshirts from our site. So I think that was something that's really helped us is knowing early on that water is something that ultimately needs to be a retail brand. And yeah, I think we're building a brand and brands can sell lots of things. We sold an all gold watch that had two ax hands as the hands on the watch. When we drop something, it sells out in two hours. Then that is evolved into things beyond apparel like candles with Barthes Doer. Or we did a crazy metal vintage lunchbox that went crazy. You're the game of thrones
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