6min chapter

LEVELS – A Whole New Level cover image

#164 - Startup product managers: Ownership, communication, & leadership | Patrick Malatack & Maz Brumand

LEVELS – A Whole New Level

CHAPTER

How to Get the Best Ideas From the Product Evaluation Process?

Early on in a company, the vast majority of customers you're solving for are people you do not yet have. The best defence against that is simply dispilling down what you're trying to solve on behalf of customers before any work gets done. You need different types of different, differnt amounts of varietn amount of time for each stage n the company. And i think this is tru the thing that keeps you from building the faster horse, instead of going and building the car. But it's very much tand bout being open o being open to mistakes, an learn, but don't make sure that people learn from it.

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