S2 E36 - Why You Should Be Using Zero Click Content In Your Paid Media
Stacking Growth | The B2B Marketing Podcast
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How to Scale a Health Journey - Q4
Amanda: I would start there like thinking about what that journey actually is and then seeing what kind of content slash like content, meaning like blog posts. She says she'd also think a lot about templates and tools because they tend to be very valuable assets that you can eventually gate over time. Heather: If you're sharing these pieces out through social, if you're seeing some of these posts that are getting higher engagement rates than others, you can put some budget behind one of those posts.
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