The Leaky Bucket Is What's Leaking Out Are Customers

Soy: For every company, if you look at what their number one asset is, it's their customers. Soy: If we don't treat our customers like our best asset, then we're going to lose our best asset and they're going to go somewhere else. And the most dangerous customers are those ones that leave and never tell you, because you don't know what it is that you did, right? soy: What i try to do in the book is teach people how to plug that leaky bucket. How to make it so that customers don't want to leave; In fact, they want to stay.