Getting the Most Out of Your Clients in Negotiations, Right?

In negotiations, make sure that you take the time to get a better understanding not just of the situation and gathering evidence. But also making sure that you understand what's really motivating them so you can craft an agreement that's enticing to some extent. And this makes a lot of sense, and i want to really impress upon this for the listeners too. At a lot times, what important to to them may not be as important to you.