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Episode 24: Influencing by Persuasion - Art of Public Speaking - Dale Carnegie

The Art of Public Speaking

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The Appeal to Prejudice

The appeal to prejudice is effective, though not often, if ever justifiable. So long a special pleading endures this sort of persuasion will be resorted to. We are dealing with a strong and magnificently equipped enemy whose avowed aim is our complete destruction. The Germans' real objective, as she always has told us, is England's wealth, trade and worldwide possessions. If you assume for an instant that the attack will be successful, we shall cease to exist as a nation. May God speed them and theirs.

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