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Growing 10x: Business Coach Dan Sullivan's Advice For Successful Entrepreneurs

Multiplier Mindset® with Dan Sullivan

CHAPTER

The Importance of Setting Goals

A lot of entrepreneurs are very, very successful, but they see themselves as failures. And the reason is they measure forwards instead of measuring backwards. The moment you make progress and that can start as early as each night, you measure what did I accomplish today? You accomplish quite a bit. But if you're always measuring it against some far off unattainable ideal, then you'll just make yourself unhappy.

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