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14min chapter
$100M Business Strategies w/ Alex Hormozi
THE ED MYLETT SHOW
The Power of Framing in Sales and Entrepreneurship
This chapter explores the importance of framing in sales and entrepreneurship, including pre-framing, creating a frame during the interaction, and post-framing. It emphasizes how framing helps in contextualizing messages and translating technical jargon into understandable terms for customers. The chapter also discusses the role of framing in ads, affiliates, and generating leads.
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