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Building a Business From Joy Not Fear: Featuring Thea Brook

Not My First Guess

CHAPTER

Reframing Founders' Perspectives

This chapter emphasizes the need for founders to prioritize a problem-centric approach over a product-centric one, urging them to detach from their preconceived solutions. Through playful analogies, the discussion advocates for simplicity and thorough validation to foster innovation and effectively address core problems.

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