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S1 E2: On Building Brand, Playing the Long Game, and Scammy Retention Tactics

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Brand Evangelists - Can You Refer a Friend?

Don't just grab the money and run. Think more tactically about how you can play the long term game, which is making sure they have success with the product before you continued pushing them. You want to think like, how can we create a customer that is a brand evangelist and will eventually tell other people about it? The moment after you place your order, it's like, submit order. Hey, refer a friend. Why or why went i do that? I go back and forth on that as like, there is some agast data to show that people are most excited. And when i rean a service, bace business too as well. It's like, people

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