The Science of the Mind

Psychologists shina engar and mark lepper set out to test in a famous study. They headed to one of iengar's favorite shops,. the famous dragers market, a high enlo park, california. For two saturdayons after their research assistants dressek up like store employees near entrance. Customers promised a dollar off purchase of hih end wilkin and son if they tried some free jams. People had a chance to taste six different kinds of jam, peach, black cherry fruits, marmalade, currded, lemon squeezings. The researchers found that people stopped 20% more often at the table when there were fewer choices available.