The Top Reason You Make Bad Decisions - And How to Stop | Emily Falk
Behavioral Grooves Podcast
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The Psychology of Value in Decision-Making
This chapter examines how psychological and neuroscientific factors influence our value calculations in decision-making. It explores the interplay of personal experiences, social influences, and cultural backgrounds, using relatable examples to illustrate complex concepts. The discussion also highlights the role of brain imaging techniques in understanding these processes, revealing how our perceptions of value shape our choices and behaviors.
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