NPS Sucks
The Revenue Formula
00:00
How to Measure Word of Mouth Digitally
NPS is a tangible number, we like numbers. And that number gives you something good, something bad. But what's bad about it, like your age, is you can't really do anything about it. So it's very not really actionable. You'd be like, you know what, toothpaste from that brand? It's just a fucking mess. Totally recommend. We live in this very innovative space of tech and SaaS. And what do we do? We go back to the 90s and find a Kegass framework to measure word of mouth. That's it. Well, until we get to the solution, of course.
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