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An Expert Negotiator’s Perspectives on Selling Your Business

M&A Talk: #1 Podcast on Selling a Business

CHAPTER

Negotiation - What's the Essence of Negotiation?

The first thing you need to do in the negotiations is get total clarity on exactly what is acceptable, what's not acceptable. My fundamental framework is CDE, the C stands for clarity and D is detachment. The massed in the negotiate is I should have a preference to deal, get done because why am I wasting my time?

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