Richard Shotton - The Psychology Behind the Illusion of Choice: Why We Think We Have Control
Standard Deviations with Dr. Daniel Crosby
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The Psychological Impact of Communication Strategies
The chapter explores the Rhyme as Reason Effect and the importance of simplicity and concreteness in communication, especially in educating clients about investing. It discusses the need to avoid complex jargon to appear more intelligent and professional, emphasizing the value of using visualizable language for better recall and understanding. The conversation also delves into the power of experimentation in messaging and the implications of fear tactics and the ostrich effect on client behavior.
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