RV 80 - Revenue R&D 101
GTM Live
00:00
The Importance of Revenue R&D in Portfolio Management
Companies are already doing some level of revenue R&D subconsciously because it makes total sense. But they're just doing it without a structure without a proper way to measure and track programs. And so I think our organization sits at a really interesting seat where we can actually be that R&D function outside not Constrained or bogged down by all the stuff that's happening in the day-to-day.
Transcript
Play full episode
