TIP106 : Influence and Pre-Suasion w/ Dr. Robert Cialdini (Business Podcast)
We Study Billionaires - The Investor’s Podcast Network
00:00
The Focusing Illusion
A communicator can get you to elevate the priority of anything that he or she wants by giving you access to a concept. A study was done by an online furniture store and they sent half of their visitors to their site to a landing page that had fluffy clouds depicted in the background wallpaper. Those who were sent random to the landing page with fluffy clouds now rated comfort as the most important feature for them to decide when buying furniture.
Transcript
Play full episode
