Lenny's Podcast: Product | Growth | Career cover image

The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)

Lenny's Podcast: Product | Growth | Career

CHAPTER

Understanding Customer Needs Through JTBD

This chapter explores the Jobs-to-Be-Done (JTBD) framework, emphasizing the significance of understanding customer struggles and contexts instead of just focusing on product features. It illustrates how in-depth customer insights can drive innovative solutions and effective sales strategies, particularly through real-world applications like those from Autobooks. By analyzing customer behavior and decision-making phases, the discussion advocates for a customer-centric approach to product development and market positioning.

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