The Snowball Effect
Hidden Brain
00:00
The Viral Spread of Ideas and Information
This chapter examines how COVID-19's transmission parallels the rapid dissemination of information through social networks. It highlights the role of influential figures, likened to 'super spreaders,' in amplifying ideas and trends, and the significance of 'weak ties' in facilitating connections that lead to broader social dynamics. Through historical examples and sociological insights, the discussion uncovers the complex interplay between personal networks and the spread of both diseases and information.
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