Hidden Brain The Snowball Effect
Apr 6, 2023
Damon Centola, a sociologist at the University of Pennsylvania and author of "Change," delves into the fascinating world of social contagion. He discusses why some ideas and movements, like the Black Lives Matter movement, gain traction while others fail. The conversation reveals the significant role of social networks in amplifying messages and the impact of 'super spreaders' in shaping public perception. Centola shares insights into the dynamics of historical movements and the emotional barriers that affect how complex behaviors spread.
Chapters
Books
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
The Viral Spread of Ideas and Information
02:16 • 9min
Reevaluating the Origins of the Civil Rights Movement
11:23 • 2min
The Power of Social Networks in Historical Movements
13:05 • 3min
Contagions of Change
16:10 • 16min
The Rise of the Black Lives Matter Movement
32:23 • 13min
The Refractive Power of Social Networks
45:30 • 4min
