Click, Tap, Fail: A Friction-Free Framework for Better CX
The Frictionless Experience
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Enhancing Customer Experience through Touch Point Mapping
Delve into the impact of subconscious experiences on a brand's customer service, using a revolving sushi restaurant as an example, and the importance of aligning touch points to guide customers efficiently. Learn about frustrating touch points in customer experiences and a case study of a telecom company's mishap with sensitive information in a marketing mailing.
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