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206. The Jobs-to-be-Done Theory with Tony Ulwick (Part 2)
The Greg McKeown Podcast
Introduction
Greg McEwen: By the end of today's episode, you will better be able to identify the real job to be done with the people you interact with. That will increase your influence tenfold. While significantly reducing the times that you put effort into creating a new product or service for somebody else who ultimately isn't even valued. Remember to sign up for the one minute Wednesday newsletter.
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